Behind-the-Scenes of a National Commercial Shoot

Published on September 1, 2010

How much work goes into shooting a pizza commercial? A lot.

Watch this entertaining and educational, behind-the-scenes video!

I think a lot of people don't realize the investment of time, gear, and people, that it takes to create a great video.

A couple nights ago I shot a short film (I was the cinematographer, my favorite role), and we only had a crew of seven. It wasn't enough people. It seems like we never have enough people.

The problem with having too few people is that you end up having one person play two different roles. Sometimes when you play more than one role, it's hard to do great at both of them. This is why it's a good idea to separate the camera person from the audio person, for example.

When I watched this behind-the-scenes video above, I asked myself a couple questions:

  • Why so many people?
  • How many viewers realize what goes into making a video?

I highly recommend you read what Michael Forrester wrote about this video (which is how I discovered it). And then subscribe to his blog.

What thoughts do you have when you watch this video? I'd love to hear in the comments...


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