Content is King
Published June 7, 2008
Sometimes I think we forget this. Although I've spent the last two years demonstrating ways to improve imagery, sound, editing, color, and so on, the most important thing to remember is that "content is king."
This video has been viewed more than 30 million times. It's not because of the lighting. It's because of the content.
Izzy VIdeo 089 - Broad Lighting
Published May 18, 2008

In this installment of Izzy Video, I pick up where I left off last week, and this time I review the two-step process to accomplish "broad lighting." This is a less popular method of lighting a face. It makes a face look wider, and it flattens the image.
This video is available to members only.
The Power of Spectacle
Published May 10, 2008
Tim Street frequently talks about how important spectacle is in video. In fact, he says it's one of the three key components of a viral video, along with emotion and story. The dictionary defines spectacle as …
Read MoreHappy Holidays, Merry Christmas, and Happy New Year!
Published December 24, 2007
A simple, but powerful, video.
Published December 3, 2007
I know this video is old, but I just saw it tonight for the first time. I love stuff like this. If you have a website, please consider embedding it.
via AmberMac
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